Providing market intelligence for more than 35 years

In The News

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from companies throughout the IoT space, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast, and Hewlett-Packard. In the opening session “A Look at IoT 2.0,” Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, discussed business models for the smart home.

From the article "Parks: Top 10 Connected Entertainment Disruptors" by Ian D. Nock.

Previously In The News

YouTube TV Climbs to Fourth Among US Pay-TV Services

Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulti...

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...