Providing market intelligence for more than 35 years

In The News

Parks: U.S. Tops in Cord-Cutting — Except for Spain

Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.

“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.

From the article "Parks: U.S. Tops in Cord-Cutting — Except for Spain" by Erik Gruenwedel.

Previously In The News

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks -- Fox, ABC and NBC -- threatened by changes in the way we watch TV. Hulu has set itself apart...

Apple iPhone Still Ahead, Top Rival Not Far Away

The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...