Providing market intelligence for more than 35 years

In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home.

Many consumer electronics manufacturers are equipping their TVs with platforms that allow control of other smart home devices, such as thermostats, lights, and cameras, so the position of most-used device will be significant as these capabilities expand throughout U.S. households, according to Parks.

Dallas-based Parks is hosting its 19th annual “CONNECTIONS” summit on Jan. 7, 2025, at the next months Consumer Electronics Show in Las Vegas, highlighting the business of the internet-connected smart home.

“With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead,” Mindi Sue Sternblitz-Rubenstein, VP, marketing at Parks, said in a statement.

From the article, "Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics" by Erik Gruenwedel

Previously In The News

Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year

Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and o...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...

Your Smart Light Can Tell Amazon and Google When You Go to Bed

This information may seem mundane compared with smartphone geolocation software that follows you around or the trove of personal data Facebook Inc. vacuums up based on your activity. But even gadgets...

Best Buy sees growth thanks in part to connected devices

Meanwhile, Best Buy's push into services and its increasing assortment of smart-home devices—which are now in one out of four U.S. households with broadband Internet, according to researcher Parks Ass...