Providing market intelligence for more than 35 years

In The News

Parks Associates: 10 Top IoT Trends

“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” Jennifer Kent, director, research quality and product development for Parks Associates, said in a prepared statement. “Approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, and they will tie these devices to their mobile platforms, broadband connections, and other devices to create a singular but ever-expanding user experience.”

From the article "Parks Associates: 10 Top IoT Trends" by Spencer Ives.

Previously In The News

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monito...

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...