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Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

February 15, 2017

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all U.S. broadband households, 52% feel television is more authentic than online video, and the prevalence of this attitude increases with age,” said Glenn Hower, Senior Analyst, Parks Associates. “By contrast, nearly 30% of consumers ages 18-24 believe online video is more authentic than television, and this age group watches content from video sharing sites an average of 13 days per month, compared to only seven days per month for consumers in the 35-44 age group.”

From the article "Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter" by Michael Essany.

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Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Previously In The News

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

20% of Broadband Homes Now Get TV Via Antenna

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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