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Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining ground, according to new research from Parks Associates.

From the article "Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead" by Bevin Fletcher.

Previously In The News

OTT Growing In Europe, US Continues To Pull Ahead

Parks Associates has published international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55 per cent of UK broadban...

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Gaming Console Adoption In Significant Decline

Parks Associates has published European research showing a steady decline in gaming console adoption in France, Spain, and the UK while remaining flat in Germany. Continued consumer adoption of mobile...

16% US Households Take OTT Sports

According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most high...

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