Providing market intelligence for more than 35 years

In The News

Parks Associates: Live TV Healthy, Just Shifting to Connected Devices

Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.”

The new whitepaper—Top 5 Video Trends in an IP-based World, sponsored by Ooyala—asserts that live TV is not dying; it is shifting to connected devices. The rise of platforms like Periscope, Facebook Live and other live streaming apps has raised consumer awareness of and appetite for live content on connected devices. Several companies have joined DISH Network, AT&T, Sky and Sony in offering online pay-TV services. Parks Associates believes that this shift in consumption to online sources for live content will continue into the future. “Live programming can be extremely valuable to producers, distributors and consumers, driving uniquely high volumes of use,” the report states. “As consumers become accustomed to accessing live content anywhere, the volume of consumption for high-profile live events will reach well beyond the audience sizes that are achieved today.”

From the article Parks Associates: Live TV Healthy, Just Shifting to Connected Devices by Kristin Brzoznowski. 

Previously In The News

Gaming Console Adoption In Steep Decline In U.S., Western Europe

Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trou...

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among th...

Wireless Home Security Systems On The Rise, Parks Associates Says

Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors. In addition, nearly 50...

Clock Ticking On Telletopia And ‘TV Neutrality’

“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has ma...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive