Providing market intelligence for more than 35 years

In The News

Parks Associates: Smart Home Device Owners See Problems With Their Devices

Parks Associates’ new industry report Tech Support: Influencing IoT Adoption examines the complexities and security risks that may serve as barriers to adoption of smart home and other emerging connected devices.

“Smart home devices utilize nascent technologies, which increases the likelihood of problems with setup, product interoperability, and user error,” said Patrice Samuels, a research analyst with Parks Associates. “Until emerging devices evolve to a point where they are reliable and intuitive, support providers must implement solid support strategies that ensure customers have good experiences during product onboarding and get the full benefits of their new products.”

From the article "Parks Associates: Smart Home Device Owners See Problems With Their Devices" by Michael Essany.

Previously In The News

New Leaked iPhone 7 Photos: Dual Cameras, Smart Connector, No Home Button

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...