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Parks Associates: US OTT Adoption Up 12%

September 01, 2016

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates.

The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.

From the article "Parks Associates: US OTT Adoption Up 12%" by www.digitaltveurope.net

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Parks Associates: US OTT Adoption Up 12%

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Smart Home Evolution: Elephant in the Room

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