Providing market intelligence for more than 35 years

In The News

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings.

The research firm says this will enhance its ability to give its customers insights and strategies to support their business goals. These customers are largely manufacturers across the broad spectrum of consumer technology, including home security, smart home, video streaming, TV services, digital media, gaming, home networking, connected health, home control systems, energy management, multi-dwelling technology and some light commercial markets.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, President and CMO, Parks Associates. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

With Parks Associates’ in-depth research, the company hopes to leverage its vast amount of data points and analytics on consumer technology to give customers high-level business and marketing intelligence. According to the news release, this will focus on the firms’ core research areas of broadband and mobile, smart home, streaming and pay TV, connected health, energy, and multifamily property technologies.

According to Parks Associates, the Consulting Strategy Unit includes technology assessments of emerging technologies, custom market analyses that are tailored to size opportunities and client-specific challenges, strategic planning, benchmarking, workshops and training, and marketing guidance.

From the article, "Parks Associates Launches Strategic Consulting Unit" by Zachary Comeau

Previously In The News

Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks

“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm. From the article "Family-Focuse...

New Trends Driving Growth in Streaming Services

It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...