Providing market intelligence for more than 35 years

In The News

Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution

Parks Associates has updated its Residential Security Tracker, assessing the residential security market as well as offering insights on expansion into the MDU market. Consumer research reveals that nearly 40% of US internet households owned some sort of security solution in Q2 2022. 7% of US internet households own a network camera or video doorbell but no security system.

“Together, these smart home products add to the market for security solutions, as millions of households find a camera solution is ‘safe enough’ for their needs,” said Jennifer Kent, Vice President, Research, Parks Associates. “The current market for residential security solutions is a mix of devices, systems, installation methods, and attached services that offer consumers more choice than ever before.”

In the firm’s July 2022 survey, Parks Associates expanded its definition of home security services to better capture fee-based self-monitoring and video storage services. Thirty-one percent of internet households reported owning a security system, and 18% of US internet households reported subscribing to a professional monitoring service.

Parks Associates research captures substantially more fee-based self-monitored households than prior survey findings and is in line with our current view of the market,” Kent said. “Installation trends continue to hold where self-installed systems and pro-installed systems account for a similar portion of the market.”

From the article, "Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution" by TWICE STAFF.

Previously In The News

Smart Door Lock Capabilities Grow Along with Market Penetration

Smart door locks are maturing as a technology category, and with that maturity has come growth in sales and more market penetration, according to new data from Parks Associates. As of Q4 2021, 11%...

A Focus on Achieving Equity With Telehealth

And health leaders continue to bridge the digital divide among older adults, who have shown incredible growth and familiarity with telehealth during the pandemic, Jennifer Kent with market research fi...

#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population

A recent survey by market research firm Parks Associates shows that 60 percent of people age 65 and older consider themselves familiar with telehealth. Jennifer Kent, vice president of research at the...

DI People: GameStop, Vari, MediaKind and More Make Moves

Addison-based Parks Associates, a market research and consulting company that specializes in emerging consumer technology products and services, has promoted three of its key personnel. Dr. Jennife...