Providing market intelligence for more than 35 years

In The News

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 11th annual Security Dealer Perspectives: Views from the Front Line presents and analyzes the results of a nationwide survey of installers/dealers who install security systems, including both owners and those employed by security firms.

The survey reveals that 30% of dealers sold DIY systems in 2023, and nearly all retained their core business of selling professionally installed systems as well. The research quantifies the dealers’ view of the security market, with data compared across multiple surveys, and analyzes competitive pressures, industry conditions, and new trends, including the addition of smart home and interactive technologies.

“In 2023, dealers faced many challenges,” said Jason Paris, VP, business development, Parks Associates. “High interest rates and low home sales meant fewer consumers were moving into resales, a critical time for acquiring a new security system and monitoring services. Inflation continues to temper consumer spending while DIY products competed with security systems for consumers’ wallets.”

“More intuitive assistants will smooth the friction users encounter in having to specify which smart home device an app or assistant should control in a complex installation,” Paris said. “It also stands to raise the perceived benefits of creating a smart home.”

From the article, "Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023" by Jeremy Glowacki

Previously In The News

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...