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Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reached 14% among U.S. broadband households in the second quarter and that smartwatch adoption has been steady since 2016. The tablet category, however, may have reached its high water mark during the first quarter of last year with a penetration rate of 72%.

From the article "Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households" by  Carl Weinschenk.

Previously In The News

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

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Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

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