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Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands to search for information online on a weekly basis as compared to 19 percent of those who own other smart watch brands, according to Parks’ ¨Leading Smart Watch Apps: Insights into Wearable Use Cases.¨ Trends such as these are contributing to substantial Apple Watch market share gains, researchers found.

From the article "Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement" by Andrew Burger.

Previously In The News

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Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

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