Providing market intelligence for more than 35 years

In The News

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that password sharing would cost the cable industry $3.5 billion this year and as much as $9.9 billion by 2021.

While cable companies and networks that rely on subscribers to generate revenue, streaming platforms like Netflix, Hulu and YouTube have accepted password sharing as a simple matter of fact. Most streaming platforms allow simultaneous streams as part of the price that its customers pay monthly.

From the article "Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords" by AJ Dellinger.

Previously In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big com...

What the Street Got Wrong About Google

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownershi...

Analyst Angle: Wireless Charging Provides Convenience And Easy Experience For Consumers

With projected sales of more than 8.3 billion smartphones and over 400 million smart watches between 2016 and 2020 worldwide by Parks Associates, wireless charging technologies have an enormous addres...

Can Samsung Beat Apple With The New Galaxy S7?

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of mobile product at Parks Associates. "Apple controls 40 percent of the smartph...