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Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have stayed with their service provider if offered a Netflix-style service bundled with broadcast-TV channels.

From the article "Pay-TV, OTT partnerships shake up competitive landscape" by Michelle Clancy.

Previously In The News

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This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

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The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

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Third of US broadband homes watch UGC 10 days per month

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