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Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services that pay TV companies need to look out for.

That’s because users of free over-the-air TV are on the rise, too. According to Parks Associates’ findings, a full 15% of all U.S. broadband households now get their TV exclusively from an antenna. That’s a big deal, because broadband households are a really important base for pay TV companies.

From the article "Pay TV Companies Are Losing Ground To OTA" by Stephen Lovely.

Previously In The News

More Than Half Of U.S. Households Subscribe To An OTT TV Streaming Service

Parks Associates revealed today that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu. The firm's OTT Video Market Tracke...

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the p...

The State Of The Smart Home: Voice Control

Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....

Cord cutters can now pick from 200 services, but mostly want the top four

Netflix, Amazon, Hulu and MLB.tv are winning the cord-cutting wars, but HBO is making a move as viewers choose from a bonanza of niche streaming services. The top four places are unchanged in a ran...

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