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In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for pay-TV companies like Comcast (NASDAQ:CMCSA), DISH Network (NASDAQ:DISH), and smaller providers using TiVo's (NASDAQ:TIVO) set-top boxes. It's also good news for Netflix, which is looking to penetrate the next 10 million to 30 million households through the cable box.

From the article "Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers" by Adam Levy.

Previously In The News

The Best WiFi Solutions for Apartment Buildings

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

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Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

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