Providing market intelligence for more than 35 years

In The News

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S. broadband households.

Further, 75 percent of bilingual Spanish-language households subscribe to at least one OTT video service. That numbers is just 66 percent among all broadband households.

“The biggest surprise was the degree of appetite for video services compared to average broadband households,” Parks Associates, tells Media Life. “Almost 70 percent of Spanish-bilingual households subscribe to Netflix compared with around 50 percent of average broadband households. That is a huge difference.”

From the article "Pay TV Soars In Spanish-Language Homes" by www.medialifemagazine.com

Previously In The News

The Impact Of Operations Transformation On Human Resources

You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualizat...

Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns

About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. T...

Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says

"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates sa...

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal grow...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive