Register

I agree with the Privacy Policy

In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

August 17, 2015

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect.

According to Parks Associates, of those who made changes to their service, 11% cut or downgraded their packages -- but 9% upgraded their subscriptions to include more channels, premium channels or some sort of new technology, like a DVR.

“We’re seeing a lot of folks making changes to their packages,” Brett Sappington, director of research for Parks Associates, tells Marketing Daily. “There’s a lot of change within the services, but there’s not a whole lot of change within the subscriber base.”

From the article "Pay TV Subscribers Changing Packages, Not Necessarily Leaving" by Aaron Baar.

Previously In The News

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

Company aims to improve safety in online games

The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...

Verizon to lay out fiber plans for Keller

For more than a decade, telecommunications companies have spent billions of dollars installing the fiber-optic lines that pave the so-called information superhighway. Kurt Scherf, a vice presiden...

‹
1
2
...
10
11
12
13
14
15
16
...
46
47
›