Providing market intelligence for more than 35 years

In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-branded apps are second at 9 percent and Apple Pay is at 4 percent. But it’s a bit of a mystery then why merchants are requesting Apple Pay much more than PayPal for in-store payments. A huge 67 percent are requesting Apple Pay versus 8 percent requesting PayPal.

Chris Tweedt, research analyst at Parks Associates, said: “While PayPal is the clear market share leader, more merchants are requesting information from Apple Pay than any other mobile payment solution.” Tweedt added, “Apple has added a Pay with Apple Pay button into its Safari browser and the company has signed up 21 of the top 100 online merchants, with others to come.”

From the article "PayPal’s Popular But Apple Is The Class Favorite" by PYMNTS.

Previously In The News

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...

Industry Voices: WISP industry 'hot as ever'

Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...

Central Station Monitoring: A Complete Guide

That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...

VIDAA TV OS ready to compete against Roku, Amazon in US

Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...