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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Marketing Brew

OTT

churn

entertainment

Peacock

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

How Interested Are Broadband Consumers in Connected Healthcare Options?

Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

OTT Adoption in U.S. Broadband Households: It’s Up 12 Percent Since 2014, Report Says

Connected Device Apps Are Powering Up OTT Video Service Subscriptions, White Paper Says

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