Providing market intelligence for more than 35 years

In The News

Pepper Launches Send Help Security Feature Enabling Users to Get Help When They Need It

According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the market.

From the article, "Pepper Launches Send Help Security Feature Enabling Users to Get Help When They Need It" by Pepper

Previously In The News

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...