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Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the decline of pay-TV subs, including the growth in the OTT video market, increasing costs for pay-TV services and consumer awareness of available online alternatives. The report noted 63 percent of U.S. broadband households subscribe to at least one OTT service.

From the article "Percentage Of TV Antenna Households Doubles" by Cynopsis Media.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

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Walmart buying TV-brand Vizio for its ad-fueling customer data

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Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

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