Providing market intelligence for more than 35 years

In The News

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the decline of pay-TV subs, including the growth in the OTT video market, increasing costs for pay-TV services and consumer awareness of available online alternatives. The report noted 63 percent of U.S. broadband households subscribe to at least one OTT service.

From the article "Percentage Of TV Antenna Households Doubles" by Cynopsis Media.

Previously In The News

Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research

For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates. In its new repo...

CFX Tech: Roku Branching Out with Smart Speaker FCC Filing

All signs show the smart home market is heading for a boom. It’s expected to hit $53bln in 2022, according to Zion Market Research. That doesn’t just mean smart speakers. That includes everything from...

Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining g...

Instant View: Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...