Register

I agree with the Privacy Policy

In The News

Phone, Cable Companies Advised To Bundle More Services

May 17, 2006

Tech Web Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and home monitoring, satellite radio, and online storage.

Almost a third of broadband consumers intend to add TV-related value-added services to their current product bundles, and 41 percent are interested in adding supplementary services to their Internet subscriptions, Parks Associates said. As a result, cable and telephone companies should focus on differentiating themselves through services, rather than competing just on price and slick marketing campaigns.

"It's going to take a couple of years before we actually see them competing head to head with cable operators," Parks research analyst Deepa Iyer said. But to convince cable subscribers to switch, telephone companies will have to offer product bundles that are better than cable's in every way.

"They haven't done a very good job of offering wireless as part of a bundle," Iyer said. "They still have a lot of work to do in integrating wireless services with other services. Once they do that, they will definitely have an edge over cable."

From the article "Phone, Cable Companies Advised To Bundle More Services," by Antone Gonsalves.

Previously In The News

Survey Says Gaming Isn’t Just For the Nerdy. Or Is It

A survey of online gamers from 2006 by Parks Associates found that the “power gamers” that account for 30 percent of retail revenue are just 11 percent of the online gaming population. The majority...

Set top boxes to achieve 200 million sales by 2013

A The set top maker Pace has already seen a great year with increased sales and it would seem to be a trend that is set to last up until at least 2013, according to a new report compiled by Parks As...

PRI Fellow: The Future of Broadband Looks Bright

Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

‹
1
2
...
9
10
11
12
13
14
15
...
46
47
›