Register

I agree with the Privacy Policy

In The News

Phone, Cable Companies Advised To Bundle More Services

May 17, 2006

Tech Web Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and home monitoring, satellite radio, and online storage.

Almost a third of broadband consumers intend to add TV-related value-added services to their current product bundles, and 41 percent are interested in adding supplementary services to their Internet subscriptions, Parks Associates said. As a result, cable and telephone companies should focus on differentiating themselves through services, rather than competing just on price and slick marketing campaigns.

"It's going to take a couple of years before we actually see them competing head to head with cable operators," Parks research analyst Deepa Iyer said. But to convince cable subscribers to switch, telephone companies will have to offer product bundles that are better than cable's in every way.

"They haven't done a very good job of offering wireless as part of a bundle," Iyer said. "They still have a lot of work to do in integrating wireless services with other services. Once they do that, they will definitely have an edge over cable."

From the article "Phone, Cable Companies Advised To Bundle More Services," by Antone Gonsalves.

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Video Users Want Multi-Device Options

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...

‹
1
2
...
38
39
40
41
42
43
44
45
46
47
›