Providing market intelligence for more than 35 years

In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.
 
By 2027, there is a projected loss of $113 billion for streaming video providers serving U.S. customers due to content theft, according to a report from research firm Parks Associates
 
Parks’ latest forecast reveals piracy rates for U.S. streaming services in film and television programming will increase from 22% in 2022 to 24.5% in 2027. This increase will also bring an estimated $700 million value of fraudulent advertising delivered online to consumers that same year.
 
“While there is some optimism that emerging countermeasures and best practices may see piracy begin to plateau by 2027, there is no consensus among stakeholders as to when it may begin to decline,” said Steve Hawley, a contributing analyst at Parks. “This research provides a much-needed understanding of the issues at hand and the technologies and approaches available to fight piracy.” 
 
Research leads the firm to believe that password sharing will be a niche of piracy that service providers will be specifically focused on reducing in coming years. Parks found a whopping 48% increase in participation of sharing account credentials among consumers since 2019. 
 
From the article, "Piracy Could Result in $113 Billion Loss for Streaming Services by 2027," by McKinley Franklin.

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

Hear the future: IoT voice control

Topping market research firm Parks Associates’ list of Top 10 Consumer IoT Trends in 2017 is this: Voice control is vying to become the primary user interface for the smart home and connected lifestyl...