Providing market intelligence for more than 35 years

In The News

PlayStation Vue Nets Disney-ESPN Deal

Sony currently makes PS Vue available on the PlayStation 3 and PlayStation 4 consoles, and recently launched a PS Vue app for the iPad. Gaming consoles remained the top CE device used to access online video content as of the first quarter of 2015, per a new study from Parks Associates.

While Sony has not announced how it will package its new Disney and ESPN programming, it currently markets three multichannel plans: Access ($49.99 per month), Core ($59.99 per month), and Elite ($69.99 per month). In its multichannel markets, PS Vue has been lacking access to ABC's broadcast network while providing access to the broadcast feeds of CBS, Fox, and NBC.

From the article "PlayStation Vue Nets Disney-ESPN Deal" by Jeff Baumgartner.
 

Previously In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...