Providing market intelligence for more than 35 years

In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career?

I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel the impact of our team’s efforts. I am proud of the events we have successfully hosted, especially our CONNECTIONS Conference, which is in its 24th year in 2020. Being noted as a reliable and trusted resource for data and analysis for companies ranging from SMBs to Fortune 100 companies is a great accomplishment for Parks Associates. 

From the article "Powerful Women in Consumer Technology 2019: Elizabeth Parks" by Jessica Guyon.

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...