Register

I agree with the Privacy Policy

In The News

Quarter Of US Millennials Are OTT-Only

June 14, 2016

About a quarter (23%) of millennial heads of household in America are over-the-top (OTT)-only households, higher than the national average, according to Parks Associates.

parksottAcross the country, the average is 15% among broadband households. The firm's analysts also note that 61% of millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.

"Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," said Ruby-Ren Bond, research analyst, Parks Associates. "In particular, millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children."

From the article "Quarter Of US Millennials Are OTT-Only" by Michelle Clancy.

Previously In The News

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

‹
1
2
...
6
7
8
9
10
11
12
...
605
606
›