Providing market intelligence for more than 35 years

In The News

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems.

This swift change in tone is due largely to a recently released whitepaper from IoT research firm Parks Associates, titled "Residential Security and Encryption: Setting the Standard, Protecting Consumers." The whitepaper revealed that 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.

Parks Associates also found that the majority of homeowners assume security integrators are addressing their cybersecurity concerns.

From the article "Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before."

Previously In The News

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

But as Peacock prepares to roll out nationwide on July 15, the app is still missing some key distribution partners. NBC has yet to reach agreements to offer the service through Roku and Amazon Fire TV...