Register

I agree with the Privacy Policy

In The News

Report: Consumers Are Willing to Share Health Data for Insurance Discounts

August 16, 2015

home automation

connected health devices

Consumer willingness to share their personal health data in exchange for a health insurance discount varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor, according to recent Digital health research from Parks Associates. Among smart watch owners, 35% are willing to share data from their device for a health insurance discount. Parks Associates report, Digitally Fit: Products and Services for Connected Consumers assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns.

“Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “More consumers are willing to share data to troubleshoot device problems, suggesting benefits that ensure owners get the full advantages of their products could be more enticing.”

From the article "Report: Consumers Are Willing to Share Health Data for Insurance Discounts."

Previously In The News

How to Get Better Indoor TV Antenna Reception

One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. hous...

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities. Parks Associates' new white paper, Multifamily Access: Riding the New T...

The Smart Money: Technology for Independent Living

Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

‹
1
2
...
6
7
8
9
10
11
12
...
717
718
›