Providing market intelligence for more than 35 years

In The News

Report: OTT Video Subscriber Growth Pegged at 12%

The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services available has grown over the period despite greater numbers of subscribers sharing their passwords with others, according to the latest market data from Parks Associates’ OTT Video Market Tracker.

From the article "Report: OTT Video Subscriber Growth Pegged at 12%" by Andrew Burger.

Previously In The News

OTT Churn Rates Pass 50%

TV customers have a high rate of starting and stopping many new OTT services. Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceedin...

22% Plan To Get A Smart Speaker This Year

New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017. Interest in the category is growin...

Santa More Likely To Bring Smart Speakers Over Smartwatches

More than one in five (22%) of U.S. broadband households plan to purchase a voice-controlled smart speaker this year, according to Parks Associates. From the article "Santa More Likely To Bring Sma...

Smart TVs Join The In-Home Digital Voice Race

The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates. Consumers are b...