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Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop would represent a 27% decline since the industry’s 2014 peak.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates. “The evolution of streaming video has given consumers immense choice in how, when, and what they watch.” Erickson goes on to state that a lack of long-term contracts in the streaming industry allows viewers to easily switch between offerings, using free trials and reduced subscription prices to their advantage as they learn which streamers best suit their tastes.

From the article, "Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack" by Joshua Thiede.

Previously In The News

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Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

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Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

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Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

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