Providing market intelligence for more than 35 years

In The News

Report: Roku Remains No. 1 As Media Streaming Player Sales Surge

A new report from research firm Parks Associates finds that competition is heating up among streaming media player sales with four key players accounting for 94 percent of sales.

From the article, "Report: Roku Remains No. 1 As Media Streaming Player Sales Surge" by www.wraltechwire.com

Previously In The News

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...