Providing market intelligence for more than 35 years

In The News

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associates, said that recent research shows consumers don’t see smart home devices as problem solvers and that security risks often outweigh benefits of ownership of these products.

According to a Parks Associates report, consumer purchase and ownership of smart home devices has risen by 32 percent, between 2014-2017, and almost a third of U.S households own a connected and/or smart home device.

From the article "Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses" by Celina Vicioso.

Previously In The News

Samsung Claims Its New Bixby Out-Assists Siri

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as t...

Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services

In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive