Providing market intelligence for more than 35 years

In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — have achieved a record low churn rate of just 36%, a decline of 48% over the past two years.

“Consumers have settled into the adoption of a virtual multi-channel video-on-demand service as a lower-cost alternative to traditional pay television,” the Parks Associates report states.

From the article, "Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History" by Matt Tamanini.

Previously In The News

OliverIQ Releases Multi-Protocol Hub with Complete Smart Home as a Service Offering

"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...

Domestic smart video market set to almost double by 2027

Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...

Are service providers too focused on speed?

A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...

Calix Announces SmartMDU to Manage MDU Wi-Fi

Calix is hitting an attractive market, according to a study by Xfinity Communities and Parks Associates that was released last month. The research found that there are 3.56 million smart apartment res...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive