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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Need help with your TV and smart-home setup? At-home tech support may be the answer.

The U.S. has nearly 300 OTT services to choose from

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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