Providing market intelligence for more than 35 years

In The News

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates.

“Video consumption on a cell phone continues to rise—excluding social video sources, US internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”

This falls in line with a report from Parks Associates published in October 2023 that found many consumers have been cutting back on paid streaming services, with the annual churn rate for services like Netflix and Disney+ sitting at 47% as household spending on subscriptions have declined by 25% compared to 2021 numbers.

“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said.

“Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”

From the article, "Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps" by Nick Boever

Previously In The News

45% of Western European broadband homes have smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE devi...

Parks: 86m streaming device sales by 2019

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates. “The key priorities for our research...

King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined,...

In Europe, less than 10% familiar with smart products

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates. New Parks Associates research shows low consumer familiarity with smart home...