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Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

From the article "Research: Free trials influence over half of OTT subs."

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34% of Pay-TV Subs Altered Service in Past Year – Study

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Siemens Convergence Creators: OTT services for the young generation

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CES: 50% of flat-panel shoppers seeking 4K capability

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