Providing market intelligence for more than 35 years

In The News

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal growth and the Asia & Pacific region will reportedly see the most. Cable operators are promoting WiFi hotspots, and roughly 70 percent of U.S. mobile consumers are interested in WiFi-only data plans, according to the study.

From the article "Research: Global Mobile Data Revenues To Reach $630 Billion By 2020" by Laura Hamilton.

Previously In The News

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...