Providing market intelligence for more than 35 years

In The News

Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort.

“A variety of factors influence whether or not consumers adopt and use a specific solution, including ease of use, timeliness of information, and context,” says Patrice Samuels, senior analyst, Parks Associates. “Despite their lack of historical engagement with energy management solutions, consumers have energy-saving needs that can motivate them to participate, provided solution providers can design their offerings to meet these needs.”

From the article "Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions". 

Previously In The News

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...