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Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort.

“A variety of factors influence whether or not consumers adopt and use a specific solution, including ease of use, timeliness of information, and context,” says Patrice Samuels, senior analyst, Parks Associates. “Despite their lack of historical engagement with energy management solutions, consumers have energy-saving needs that can motivate them to participate, provided solution providers can design their offerings to meet these needs.”

From the article "Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions". 

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The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

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That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

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