Providing market intelligence for more than 35 years

In The News

Resi Security Industry Preps For ISC West

Tom Kerber, who leads Parks Associates’ research in the areas of home controls, energy management and home networks, told SSN that ISC West allows him to meet face-to-face with leaders in the industry and “talk to as many people as I can to try to get some qualitative evidence to support some of the trends and numbers that we are seeing in our research. It is good to get some feedback on what I am seeing from our perspective and either validate or make some adjustments based on what I am hearing.”

From the article "Resi Security Industry Preps For ISC West" by Paul Ragusa.

Previously In The News

Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis

“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...

Streaming Plays Nicely With Cable VOD, Netflix Is New Norm

Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...