Providing market intelligence for more than 35 years

In The News

Retailers are using technology to make the shopping experience more convenient and personalized.

Harry Wang, director of health and mobile product research at Dallas-based Parks Associates, agreed that some retailers are wary of spending big bucks at this stage because they are uncertain if the return on investment (ROI) will be worth it.

“It is a chicken and egg scenario where retailers want to see the results before committing more budget - but results won't be meaningful if only doing it in small scale so the learning curve will be steep,” Wang said. “We are not over that experimental hump yet.”

From the article "Retailers are using technology to make the shopping experience more convenient and personalized." by Mary Ann Azevedo.

Previously In The News

Should AT&T listen to activist investor or stay the course?

HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...

Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of...

CONNECTIONS 2022 Conference to Kickoff August 18th

Did you know that currently, 33% of broadband households have a security system with professional security monitoring?   Join leading industry executives and analysts at Parks Associates’ interacti...

Parks Associates is Supporting CEDIA Expo

Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive