Providing market intelligence for more than 35 years

In The News

Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes

Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV and cable broadcasters can demonstrate how they’re making use of the latest digital video technology and ushering in a new TV age.

OTT sports subscriber numbers recently rose to 16% of U.S. broadband households, according to Parks Associates’ market research released May 11. NFL Game Pass proved the most popular OTT video sports subscription at 6%. WWE Network and MLB.TV tied for second place.

From the article "Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes" by Andrew Burger.

Previously In The News

Majority Of Consumers Watch Long-form And Short-form Mobile Video

Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage...

A Third Of UK Broadband Households Have An OTT Subscription

“Overall OTT video usage in the UK favours broadcasters,” said the Parks Director, Research, and Connected Consumer in Europe report author Brett Sappington. “The most popular OTT video sources in the...

Watch Company Buys Way Into Fitness Wristband Market

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

16% of Spanish pay-TV households become first-time subscribers in 2015

"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive