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Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes

Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV and cable broadcasters can demonstrate how they’re making use of the latest digital video technology and ushering in a new TV age.

OTT sports subscriber numbers recently rose to 16% of U.S. broadband households, according to Parks Associates’ market research released May 11. NFL Game Pass proved the most popular OTT video sports subscription at 6%. WWE Network and MLB.TV tied for second place.

From the article "Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes" by Andrew Burger.

Previously In The News

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Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...

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When it comes to smart home technology, it’s no longer a question whether customers will get on board. It’s just a matter of time. Over 50% of broadband households intend to purchase a smart home devi...

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