Register

I agree with the Privacy Policy

In The News

Roku, Chromecast top streaming device purchases, usage, research firms find

August 24, 2015

FierceOnlineVideo

digital devices

Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL), Google (NASDAQ: GOOG) and Roku.

"Roku continues to lead streaming media device sales in the U.S. with 34 percent of units sold in 2014. Google is second with 23 percent, and new entrant Amazon overtook Apple for third place," said Barbara Kraus, director of research at Parks.

Additionally, Roku is tops when it comes to usage, at 37 percent. Google's Chromecast came in a distant second in usage at 19 percent.

From the article "Roku, Chromecast top streaming device purchases, usage, research firms find" by Samantha Bookman.

Previously In The News

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...

Research: ARPU for US bundled services increasing

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet incr...

The Smart Money: The Evolution of Smart Locks in Smart Homes

Parks Associates estimates $13 billion in annual revenues for professional monitoring of residential security systems and video devices by 2025. Going forward, we project the strongest growth for prof...

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...

‹
1
2
...
9
10
11
12
13
14
15
...
728
729
›