Providing market intelligence for more than 35 years

In The News

Roku Adds Voice Search to Upgraded Roku 3

For years Roku has had the market cornered on company-sponsored channels and private, indie channels alike. The ability for anyone to push out content within a private channel on Roku has helped move their reportable numbers into the thousands of channels. This is somewhat of a meaningless statistic because most of those are completely uninteresting, but when compared to Apple’s ecosystem of (classically) fewer than ten supported applications, the difference is stark.

However, as other devices are competing with Roku’s lineup, they’ve seen their numbers slip year after year. Presenting at this year’s CES, Parks Associates showed that Roku had decreased from 46% to 29% market share since 2013 as both Amazon and Google have introduced multiple alternatives. These alternatives, Chromecast and FireTV (and Stick), are sold at very competitive price points with compelling media streaming service options. Now with these competitors and the coming age of a la carte TV, HBO Go, and Sling on other streaming boxes, Roku will need to keep innovating features and aggregating services to continue to compete.

From the article "Roku Adds Voice Search to Upgraded Roku 3" by Ryan Flake.

Previously In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive